Bonus menu for Unilever FoodSolutions

National B2B Loyalty Program for Unilever FoodSolutions (www.bonus-menu.ru)

Goals:

  • To collect DB of B2B clients
  • To increase customer loyalty
  • To increase sales Knorr and Hellman's products (prof. format) for restaurants, cafes and canteens

Instruments:

  • Savings Loyalty Program
  • Mechanics of accumulation of points for purchase of Knorr and Hellman's products
  • Exchange accumulated points for prizes from the catalogue
  • Targeted informational sms- and newsletters delivery

Results:

  • Savings Loyalty Program
  • Collected and effectively served DB of more than 3000 B2B clients
  • Increased sales of Knorr and Hellman’s (details are confidential)


Ask us how we can help “mobilise” your brand!

 


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