Samsung


Client

Samsung

Objective

Increase Samsung users loyalty
Increase sales, generate repeat purchase of Samsung products

Instruments:


CRM program among Samsung clients data base CRM based on:

  • Congratulation newsletters;
  • Happy birthday newsletters;
  • Welcome product newsletters;
  • Up-sell and Cross-sell newsletters;
  • New product introduction newsletter;
  • Special events invitation or promotion newsletter.

Results

There were sent more then 2 mio newsletters in 2009 year.

Average open rate 15%

Average click rate 21%

The program was started in 2007 from CRM program among Samsung mobile phone clients and has growth to CRM program for clients of all Samsung products in Russia with repeat purchase of 2 years.

Next level of strategic development of the Program: B2B CRM for Samsung partners.

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