MyMadrid App Scores Big For B!Digital

Posted on August 3rd, 2011 by Posted by: buongiorno

B!Digital has signed an iPhone media sales agreement with Spanish football legends Real Madrid. The MyMadrid app – the first mobile community project for a football team- has been downloaded more than 250,000 times, and averages 2,500 new subscribers a day.

MyMadrid represents integration between mobile technology and marketing strategies. It allows communication, content sharing and provides a sales platform for tickets and other items related to the team, who have more than 30 million supporters in Europe.

Thanks to this successful project, B!Digital is able to offer targeted mobile marketing to football clubs, and extend the digital presence to other communities creating co-marketing projects with other brands exploiting the growing diffusion of advanced smartphones.