Buongiorno unveils the true value of mobile loyalty

Posted on June 17th, 2011 by Posted by: buongiorno

The future for advertising has finally arrived. The opportunities the mobile revolution could provide for advertisers has been discussed for a decade or more, but they are only now becoming a reality.
A glance at the rapid growth of mobile advertising, both in terms of audience size and market value, shows the medium is now making up for l ost time – and how. The rate of expansion is similar to that seen in the early years of the internet, when adoption rates of the new technology were low but rising.
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