Why Fashion loves tech

Posted on May 20th, 2011 by Posted by: buongiorno

B!Digital have joined Florence-based fashion company Patrizia Pepe to create a new loyalty program called ‘Where is Patrizia?’

Participation is simple. Subscribe in-store or download the iPhone app, and when you purchase any item from the Patrizia Pepe collections – directly in-store, online or on mobile – receive points which count toward bonus prizes.

B!Digital manage the life cycle of the program from initial subscription to points collection and prize redemption. The company has 10 years expertise in the market, making them the ideal partner to help Patrizia Pepe reinforce the relationship with their customers.

This multimedia strategy was launched in response to the growing sophistication of the target audience, and establishes multiple points of contact to encourage brand awareness and strengthen loyalty both online and off-line.

The program runs until 31 October 2011. Patrizia Pepe's website can be found at patriziapepe.it.