Mobile Display Adv As The Tip Of The Iceberg: Many More Opportunities To Explore

Posted on August 4th, 2011 by Posted by: buongiorno

Mobile ad spend rocketed to £83m in 2010, says new figures. The year-on-year increase of 116% was revealed in figures released by the IAB/PWC, and the key driver of that growth is no surprise: smartphones.

Critical mass for take-up of smartphones and tablets is close, with new devices battling for domination, and individuals changing the way they choose to consume media.  Constant and spontaneous internet access is being led by handheld devices.

This represents a new and significant opportunity for brands to engage with consumers, using more engaging and interactive ad units to tap potential markets.

Insufficient transparency and reporting metrics made advertisers reticent, but attitudes are changing in line with methods to track activity and prove the value of mobile ad campaigns.

Higher levels of tracking transparency provides advertisers with the performance visibility they need to see how well their ads are performing in real time, track back to CPA targets, and ultimately, drive up ROI.

Third-party ad serving technologies that track when a user clicks on a third-party ad tag are gaining traction and will continue to boost confidence in mobile advertising measurement.

At B!Digital we provide innovative solutions of Mobile Display Advertising, empowering advertisers, brands and publishers to reach and engage their target audience. Exponential growth is to be applauded, but it’s just the tip of the iceberg in terms of what's possible.

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