OTC marketing reaches new grounds with B!Digital’s iphone app for Zovirax

Posted on June 15th, 2011 by Posted by: buongiorno

B!Digital has implemented a banner campaign - on behalf of GlaxoSmithKline Consumer Healthcare  - to promote the download of "KissDetector", a free iPhone application which brings some fun and an unconventional approach to providing information on herpes zoster - how to avoid and treat them - through a web site dedicated to the problem: http://www.zovipoint.com.

KissDetector for the iPhone is a true love meter: get a photo of the person from whom you would like to receive a kiss, and the application will tell you what kind of kiss is more "suited" to the couple ... from the French classic to the symbolic, the die-trembling, the fleeting, the biting, or the blowing ones!

The campaign is targeted at iPhone users, and banners have been planned both in performance and premium mode.

B!mobile planning includes women targets such as cooking, gossip and crosswords mobile magazines.

The premium plan includes the ANSA iPhone website (both the homepage and the fashion section), Leggo iPhone app and website, Gossip News iPhone app, E!news iPhone app, RMC (Radio MonteCarlo) iPhone App and m-site, and Radio 105 iPhone app and m-site.

B!Digital platform profiles the target with great precision, to include iPhone users aged between 18 and 44, and consists of about 70% of women and 30% of men.

"The KissDetector campaign to bring traffic to http://www.zovipoint.com is an excellent example of what can be done with today's mobile marketing tools and a little creativity - comments Filippo Arroni, Managing Director of B!Digital Italy - Our platform allows to route messages to a very specific and focused target, thereby maximizing the investment of the company".