B!Mobile champions effective campaign management to deliver the best mobile eCPM in the industry at Ad:Tech London

Posted on September 15th, 2011 by Posted by: admin

London, 2011 September 14thB!mobile, the mobile performance advertising network part of Buongiorno Digital, announces today its participation at ad:tech London 2011, campaigning for better managed and more effective mobile marketing campaigns throughout the industry.

B!mobile will be flanked by its sister company B!Digital, specialised in mobile marketing and loyalty, at the same booth.

Exhibiting at booth 345, B!mobile will display solutions for media owners to monetise their mobile traffic via the web and iPhone and Android apps by demonstrating campaigns that use relevant targeting to reach qualified traffic. As experts in mobile advertising, the B!mobile team has an excellent track record of hitting given CPA targets and maximising budgets. The network delivers over 2 billion monthly impressions and helps brands to effectively target sophisticated campaigns by carrier, OS and mobile device with precision and transparency allowing constant control over ROI.

Furthermore, B!Digital - the largest European mobile marketing and communications mobile agency with an unparalleled 10 years expertise in delivering award winning mobile marketing solutions to blue-chip brands - will present the latest market research and findings on mobile loyalty in the Telecom industry.

Lara Gagliardi, Head of B!mobile commented: “Mobile marketing is effectively coming of age with an increasing proportion of marketing budgets allocated to this highly targeted and therefore effective medium. We aim to use our time at ad:tech to demonstrate how sophisticated the technology capabilities now are and to urge anyone undertaking a campaign to keep tight control over every aspect; from target segmentation to daily monitoring of the performance of each ad, making the necessary tweaks to create efficient mobile communication campaigns.”