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Orange API
Client
Orange Api
Goals
Notoriety: succeed in launching api.orange.com website
Recruitment : support the creation of web accounts, the Newsletter subscriptions, and the use of api and solutions proposed on the web site
Solution
- Web advertising : creative management and media planning for the launching campaign and the successive promotion of api and solutions (flash banners and advertorials).
- Animation of orange api website: creative management of splash page, quizz for the launch and banners to promote the solutions on the website and on the orange network.
- Search marketing : recommendations and optimization of the web site for SEO and SEM campaigns
Results
- Good ranks on search engine
- Good level of recruitment cost
- Good reactivity on advertorials
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