On-line community rebranding and strategic development for P&G femcare brands (


  • Increase loyalty among P&G femcare users W12-19;
  • Improve look & feel
  • Increase daily traffic


Community rebranding with focus on user generated content (UGC).

  • Building community leverage on main communication instrument - blogs
  • Keeping balance between interactive and educational brand content
  • Managing brand communications through:

Monthly branded content updates: editorial content, on-line experts

Initiative based brand content creation: interactive flash tools, promotional contests management


Growth of registered user 20% every year (vs 9% before rebranding)

Monthly unique visits growth 10 times (from 15K Jan’08 till 150K Jan’10)

Average time on site 19 minutes (average time on community 3 minutes

Ask us how we can help “mobilise” your brand!