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MTS bonus
Client
MTC
What is MTS Bonus
MTS Bonus – the largest telecommunications operator loyalty program in Russia.
Program aims to:
- Increase customer loyalty
- Reduce churn rate
- Increase ARPU
Main advantages:
- Multi-channel communication (co-branded programs, SMS, WEB, WAP)
- All Russia coverage
- An unique reward catalogue
- Regular CRM activity
Results of the program:
- High performance (more than 25 million people are registered in program)
- High activity of subscribers (Every day, members request up to 144,000 rewards; about 480 000 people visit site bonus.mts.ru every day)
- High involvement of members
- Average pages views of the site is 8 (that is 3 times higher than the average number in Runet)
Subtotal: Why does it work?
- Program is unique and the first largest loyalty program for the telecom operator
- The program is based on the client's insights needs
- The program allows a subscriber to communicate with the MTS brand in any convenient way and at any time
- The program offers the wide range rewards catalogue
Plans for the near future
- Develop mobile application of MTS Bonus
- Adding new catalogues Communications (USSD)
- Add the possibility to pay the bonus points MTS services popular Internet portals (Mamba, Red Quest and others)
- Just to be the best
Ask us how we can help “mobilise” your brand!
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