Lottomatica – FIFA World Cup


Objective

Increasing product’s visibility in order to boost betting volumes related to Fifa World Cup 2010.

Solution:

5.500.000 impressions planned during the Fifa World Cup (June 1 st - July 11 th 2010). A dedicated banner has been created for each match. Clicking on the banner, the user is redirected on the Better m-site to proceed with the betting experience.



Channels

  • Ansa iPhone
  • Piemme network
  • Repubblica network
  • B! mobile network


Ask us how we can help “mobilise” your brand!

 


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