Lottomatica – FIFA World Cup


Increasing product’s visibility in order to boost betting volumes related to Fifa World Cup 2010.


5.500.000 impressions planned during the Fifa World Cup (June 1 st - July 11 th 2010). A dedicated banner has been created for each match. Clicking on the banner, the user is redirected on the Better m-site to proceed with the betting experience.


  • Ansa iPhone
  • Piemme network
  • Repubblica network
  • B! mobile network

Ask us how we can help “mobilise” your brand!