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Bonus menu for Unilever FoodSolutions
National B2B Loyalty Program for Unilever FoodSolutions (www.bonus-menu.ru)
Goals:
- To collect DB of B2B clients
- To increase customer loyalty
- To increase sales Knorr and Hellman's products (prof. format) for restaurants, cafes and canteens
Instruments:
- Savings Loyalty Program
- Mechanics of accumulation of points for purchase of Knorr and Hellman's products
- Exchange accumulated points for prizes from the catalogue
- Targeted informational sms- and newsletters delivery
Results:
- Savings Loyalty Program
- Collected and effectively served DB of more than 3000 B2B clients
- Increased sales of Knorr and Hellman’s (details are confidential)
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