Samsung mobile phones

On-line promo campaign “Rock your university!”


  • Increase the positive perception of Samsung brand among youth target
  • Let students/youth come closer to Samsung Mobile world and interact with it
  • Create a strong association between Samsung and Music world
  • Increase the number of Samsung funclub users


  • All Russian Universities were invited to participate to the contest.
  • WEB site:
  • Internal promoters in the Uni, managed by B!, and motivated by prizes – Mobile Phone and Notebook
  • Web Virus tool, exploited by a lot of users
  • Gallery with a lot of nice photos from various Uni
  • Prizes for students and CEO: new mobile phones Samsung
  • The final prize: big party with a free gig by a hot band Gorod 312 on the stage of University that will won!


Campaign timeframe: 12 November 2007 – 26 January 2008

  • Total Page Views: 406 440
  • Total New Registrations: 8 240
  • Total Number of participated Universities: 1156

Ask us how we can help “mobilise” your brand!