Samsung mobile phones


On-line promo campaign “Rock your university!”

Goals:

  • Increase the positive perception of Samsung brand among youth target
  • Let students/youth come closer to Samsung Mobile world and interact with it
  • Create a strong association between Samsung and Music world
  • Increase the number of Samsung funclub users

Instruments:

  • All Russian Universities were invited to participate to the contest.
  • WEB site: www.raska4ay.ru
  • Internal promoters in the Uni, managed by B!, and motivated by prizes – Mobile Phone and Notebook
  • Web Virus tool, exploited by a lot of users
  • Gallery with a lot of nice photos from various Uni
  • Prizes for students and CEO: new mobile phones Samsung
  • The final prize: big party with a free gig by a hot band Gorod 312 on the stage of University that will won!

Results:

Campaign timeframe: 12 November 2007 – 26 January 2008

  • Total Page Views: 406 440
  • Total New Registrations: 8 240
  • Total Number of participated Universities: 1156



Ask us how we can help “mobilise” your brand!

 


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