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Ochakovo Original
Promo action “Taste of Luck!”
Goals:
- Increase sales Ochakovo
- Increase the positive perception of “Ochakovo” brand
Instruments:
- Participants enter a unique code and get a chance to win prizes: cars, LCD TVs, the money for a mobile phone
- Channels of communication: WEB, WAP, SMS
- Promo site
- SMS programming
- Money to telephone card program
- POSM
- Outdoor
- WAP site
- Promo label
Results:
Campaign timeframe: september – november 2008
- Total number of code registrations 70 854
- Total number of participants: 11 937 (62% SMS-Canal)
Ask us how we can help “mobilise” your brand!
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