Ochakovo Original

Promo action “Taste of Luck!”

Goals:

  • Increase sales Ochakovo
  • Increase the positive perception of “Ochakovo” brand

Instruments:

  • Participants enter a unique code and get a chance to win prizes: cars, LCD TVs, the money for a mobile phone
  • Channels of communication: WEB, WAP, SMS
  • Promo site
  • SMS programming
  • Money to telephone card program
  • POSM
  • Outdoor
  • WAP site
  • Promo label

Results:

Campaign timeframe: september – november 2008

  • Total number of code registrations 70 854
  • Total number of participants: 11 937 (62% SMS-Canal)



Ask us how we can help “mobilise” your brand!

 


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