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Danone mobile site development
Danoneetvous.mobi, the Danone pocket site about your nutrition and your health

Goal
- Create a new relationship with the consumer using mobile media and identify a new audience via the mobile
- Offer content adapted to the mobile format picking up some of the website's content such as recipes, product offers, quizzes, etc…
Solution
- NUTRI QUIZZ: Quiz about nutrition with prizes to win
- NUTRI PROFIL: Calculation of the Body Mass Index (BMI) and Recommended Daily Allowance (RDA)
- PROMOS DANONE: Danone product offers
- RECETTES: Recipes
- SMS alerting: New quiz / Recipes / Danone products offers
Promotions
- Short code creation: Send « danone » on 30130
- Marketing campaign on the three main French mobile telecom provider portals
- Creation of a web page to showcase danonetvous.mobi (www.danoneetvous.com/mobile.php)
- Emailing, banners
- Promotion in the quarterly "Danone et vous" magazine
- SMS Push on the mobile to create a database to promote the new danoneetvous.mobi content (quiz / recipes / Danone products offers)
Results
From January to July 2009:
- 35,280 visits
- 288,000 pages
- 3,280 collected opt-in mobile numbers
The opt-in contacts have subscribed to an average of 2.5 of the 5 available alerts:
- Quiz alert
- Recipes alert
- Danone offers alert
- Danone information
- Danone partner information
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