What is CPM?

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CPM means Cost Per Mille (thousand) impressions. It is used to define the cost of 1,000 views of an advertising campaign. Total costs of the campaign are divided by the total number of impressions and the result is multiplied by 1,000. For example, an advertising campaign viewed 3,000 times with a total cost of 10 GBP, will have a CPM equal to 3.3 (10/3,000*1,000).

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